Ad- review: Candy " Begani Shadi Main Abdullah Dewaana"

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Candy recently came up with a new TVC who's main idea is true friendship. Its main purpose spin around one of the true and sweet friend who always sacrifice for their friends.
They compare the sweetness candy with the that devoted friend who is as sweet as the Candy. Its an emotional ad which target all those people who have constant friends in their life.


See Ad:
Celebrating loyal,crazy, love able and protective friend candy ad create differentiation among consumers from other brands.
With its different proportions and target candy trying to create brand image, perception, recall and market space.   

If we talk about the modernization and influence of internet and social media in our lives friends have become more fake these days, but the concept of Candy is for those rare friends who always there to support and sacrifice.

The high statistics among youth are quite selfish and want to degrade their friends in every aspect of life. They are trying to become more modern,intelligent and get good potions than their friends for that purpose they deceive their friends and colleagues, But the core concept of candy is being that one sweet friend who is opposite of all these and it also motivate of an individual to become of of that friend.
In  this Ad, Abdullah is the one friend who is the most loyal and supportive and he as sweet as the candy which can be always remembered.
This ad is quite undiscriminating towards other brands.it doesn't mocking or degrading other brands although its a positive and emotional appeal to target costumers.


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